Horizons Intermediary Journal of Business Research (HIJBR) is an interdisciplinary platform dedicated to the advancement of scholarly knowledge and practical insights in the broad field of business research. The journal seeks to publish original, high-quality contributions that explore theoretical frameworks, empirical findings, and real-world applications relevant to today’s complex business environment. HIJBR aims to bridge the gap between academia and industry by encouraging research that is both academically rigorous and practically relevant.